This is a brand developed for a law firm, whose visual identity and logo are inspired by the stroke of a signature. This element conveys subtlety, elegance, and character, aligning with the firm’s values and profile.
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Steven Lopes Abogados is a law firm that seeks to break away from traditional logos in the legal sector and move past the visual rigidity that usually characterizes law and its related fields. The proposal moves away from the strictly formal and elegant by incorporating curves in the symbol, combined with a serif typeface that preserves the seriousness and professionalism required of a law firm.
The chosen colors are green —in a darker shade to maintain elegance— and white, which brings contrast and modernity to the visual identity.